Navigating New Changes: What the Shutdown of Google Business Profile Websites Means for Your Business

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Heads Up, Local Business Owners: Changes to Google Business Profile Websites

Attention local entrepreneurs! If you’ve been using a Google Business Profile to host your website, it’s time to mark your calendars. Starting March 5, 2024, these sites will begin redirecting to your Google Business Profile, and by June 10, 2024, they’ll lead to a “Page Not Found” error. But don’t worry, this isn’t just a challenge; it’s an opportunity to enhance how you connect with your customers online.

What’s Going On With Google?

Google is phasing out the website feature within Google Business Profiles to concentrate on improving the main functions of the profiles. This means the free websites they offered are on their way out. They believe that refining their services will provide a better overall user experience. So, what does this mean for you?

Essential Actions to Take

  1. Choose a Custom Website Builder: While many turn to platforms like Wix or Squarespace, these template-based services don’t offer the uniqueness that a custom-built site does. That’s where going custom comes into play—creating a site tailored just for your business can set you apart from the crowd.
  2. Update Your Google Business Profile: Once your new site is live, update the URL in your Google Business Profile. This keeps your information current and helps customers easily find your new, custom website.
  3. Manage Your Domain: If you have a custom domain redirecting to your Google site, redirect it to your new website before June 10, 2024. This ensures you don’t lose any traffic due to outdated links.

Why This Is Your Moment

This move from Google might seem daunting, but it’s actually a blessing in disguise. The generic URLs didn’t exactly scream “professional.” Now, you have the perfect excuse to develop a site that not only matches your business’s identity but also offers the functionality and uniqueness that template sites just can’t match.

That’s where I come in—Cody at nLVL Design, based right here in Wrightsville, PA. I focus on crafting bespoke websites that showcase the heart and soul of your business. We’ll build something that not only looks great but also performs brilliantly, whether you’re catering to locals in York, Lancaster, Harrisburg, or any of the surrounding areas.

It’s time to elevate your online presence with a website that truly reflects your business’s unique brand. Interested? Get in touch with Cody at New Level Design. Let’s create something special that stands out from the crowd.